Engelmann (1931 – 2019) Much maligned direct instruction…

When President Bush was informed of the 9/11 attacks, he was reading The Pet Goat, a reading text by Siegfried Engelman. Engelman was a proponent of the much-maligned theory of ‘direct instruction’. Engleman worked in marketing and advertising and was fascinated by what made ‘messages’ stick. He believed that, far from being old-fashioned, clear and precise…

via Engelmann (1931 – 2019) Much maligned direct instruction… — Donald Clark Plan B

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