Huntington Learning: Pushing SAT/ACT Prep in Test-Optional Circumstances

deutsch29: Mercedes Schneider's Blog

This week, I received a solicitation from Huntington Learning Center to “OPEN NOW: Find out why the SAT/ACT still matter.”

The glaring, bolded, largest-print info on the envelope was

ACT SCORE: +5.4 PTS

SAT SCORE: +229 PTS

Now, at first glance, a prospective Huntington client might believe that what Huntington is stating is that Huntington has some secret sauce for making a student’s ACT score increase by 5.4 points across ACT administrations, and that Huntington’s dazzling test prep can increase a student’s SAT score by 229 points across administrations.

But, but, one must pay attention to the asterisk:

Average score increases*

ACT SCORE: +5.4 PTS

SAT SCORE: +229 PTS

One must open the envelope to understand the asterisk, which one must seek for in the tiniest print– after one sees the same grandiose ad taking up roughly one-third of an entire page.

Here’s the disclamer message in the finest of…

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